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Digital Marketing

Role of Digital Marketing for effective Business Growth

16 March 2021

India is second most populated country in the world, with a population of 130 Crores. The penetration of Internet is around 36 % in India, means 451 million monthly active internet users at end of financial year 2019, India comes in second position after China in terms of internet users, according to a report by Internet and Mobile Association of India (IAMAI). I am giving all these stats to you a glimpse of how big our target audience is and these numbers are only increasing with time for good companies of digital marketing in India.

Digital Marketing is the process of marketing our services or products on Digital platforms via Internet. So, it is safe to say that as long as we have internet and trying to search new technologies, Digital Marketing is not going anywhere.

In the current time, Digital Marketing is evolving with the advent of new technologies like Speech Recognition, Artificial Intelligence & Social Media.

Here are the top reasons why Digital Marketing is important in India:

  • Audience Reach : The percentage of internet users is growing rapidly in India and the penetration is around 36%. In the same way mobile users also increased by leaps and bounce. According to market research firm techARC , India had total 402.2 million smartphone users as of December 2019. By the December 2022 the users of smartphones will be around 442.5 Million in India. That means the online market is just going to grow & your business can use this opportunity to grow day by day.
  • Millennial Generation: Milliennial Generation is simply called the Generation Y category. The age of this category stand between 18 to 35 years. In other words we can say this is the internet generation. Most of the young generation do more research before using a product or services. There are lots of reason why this is the best targeted audience.
  • 2.1These people use mobile device more frequently than computer.
  • 2.2 Most of them don’t like to go marketplace for buy a product, they prefer online shopping from Amazon India, Myntra and other e-commerce portal.
  • 2.3 Most of the time they are connected with the social media and these are the best medium for the user engagement purpose.
  • 3- Accessible: With the help of internet, you can market your product or services immediately. You don’t need a huge budget for branding on Television and Hoarding ads. There are few simple steps for getting your online presence.
  • 3.1 -Responsive Website:The first and the most important is a responsive website. With the help of so many platforms like Wordpress, Wix, Shopify, Magento and customized website development having a user friendly responsive website with all the necessary features that fulfill all your business needs.
  • 3.2- Product or Service Presence: Most of the users are using internet for the social media or they are searching something on the internet so the presence of our product or service on Internet is very important. Most of the companies are using paid ads on Google and Social media likes Facebook, Instagram, Linkedin, twitter and many more.
  • 4-TrackingTracking is one of the most important parts for a business growth. Digital marketing gives you an option to track the entire user's activity. The points are
  • 4.1-In this way we get genuine product/service feedback, how well our product or service is in the market.
  • 4.2-Who is the leader in the market.
  • 4.3-How our campaign performing in the targeting location.
  • 4.4-What is the revenue and ROI.
  • 5 - Re-Marketing or Retargeting: A successful business has large number of returning user. In the digital marketing we can reconnect with our user who engaged with our product or service.
  • For example if someone have ever shopped online on leading ecommerce portal like Amazon and Flipkart, you have noticed that all the products you have visited or add in your cart will be showing in all the websites you have visited after that. This process is called Remarketing/Retargeting.

CONCLUSION: Digital Marketing in India is important as

  • 1. The number of internet users and Smartphone is going to increase day by day and reach around 450 Million by 2022.
  • 2. Millennials will be the predominant adult generation by 2020 which means your brand or product should be present on the internet if you are willing to be still in business.
  • 3. Cost-effective means of advertising compared to traditional media like: Television ads or Road side Hoardings.
  • 4. User Tracking availability to calculating the right ROI (return on investment) which is not available with traditional media advertising.
  • 5. Re-Marketing or Retargeting users which helps you to re-engage with an audience who have taken the desired action on your website.

MAKE YOUR BUSINESS ONLINE, DON'T WAIT until the last minute; reach out to us at business.netcore@gmail.com to get your Digital Strategy crafted because there is NO other way out.

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HR Manager

I design and develop services for customers of all sizes, specializing in creating stylish, modern websites, web services and online stores